07/18/12 | Uncategorized

Ayah Bdeir's littleBits ("Digital Legos") Raises $3.65M Series A Funding, Partners With PCH Accelerator

An award-winning kit of pre-assembled circuits that snap together with tiny magnets, littleBits gets ready to face the mass market having raised Series A funding and sealed a partnership with PCH accelerator.

By Angie Chang (Co-Founder & Editor-in-Chief, Women 2.0)

New York-based engineer and interactive artist Ayah Bdeir, founder of littleBits, has announced raising $3.65M Series A funding from True Ventures, Khosla Ventures, O’Reilly Alpha Tech, Lerer Ventures, Jeffrey Walker and recurring investors Joi Ito, Joanne Wilson and Salah Chamma.

She also announced littleBit’s partnership with PCH accelerator, a hardware accelerator that helps take a product to market, saying “With their help we will be able to increase and improve our production capabilities and get kids and adults around the world to get creative with electronics.”

Julia Hu‘s silent alarm clock and sleep coach LARK is a PCH accelerator case study of success – her product wound up on the shelf of every Apple store across America.

To hear Ayah’s vision for yourself, watch her TED talk and check out the littleBits about page describing the award-winning kit of pre-assembled circuits that snap together with tiny magnets.

Congrats to Ayah and her team at littleBits on the happy announcement! I bought a littleBits set a few months ago from Adafruit Industries because the littleBits site was sold out, and can’t wait to see littleBits hit the mainstream market – empowering and educating everyone to learn about electronics in a fun way.

Photo credit: Becky Stern on Flickr.

Angie Chang co-founded Women 2.0 in 2006. She currently serves as Editor-In-Chief of Women 2.0 and is working to mainstream women in high-growth, high-tech entrepreneurship. Previously, Angie held roles in product management and web UI design. In 2008, Angie launched Bay Area Girl Geek Dinners, asking that guys come as the “+1” for once. Angie holds a B.A. in English and Social Welfare from UC Berkeley. Follow her on Twitter at @thisgirlangie.

Anne-Gail Moreland

Anne-Gail Moreland

Anne-Gail Moreland, an intern with Women 2.0, was on the StartupBus. She studies neuroscience at Mount Holyoke College, where she is trying to merge a passion for tech and the brain into a new wave of cognition-based technology

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