Growth Hacker – The New “In” Thing

This is an intersection of technical chops with marketing – as defined in Andrew Chen’s post. By Romy Misra (Director of Analytics, Visual.ly) There has been considerable debate off late of the Growth Hacker being the new VP of marketing, kicked off by this Andrew...

The Science Of Marketing

Marketing in Silicon Valley requires a scientific approach. By Julie Zhou (Growthmaster, Hipmunk) Math was my favorite subject in high school. After college, I was primed for the well-trodden path to investment banking where I could play with numbers all day. Instead,...