03/10/10 | Uncategorized

Women Techies Unite at SXSW (March 12-16, 2010)

Updated on March 20, 2010 — Baat Enosh from Women 2.0 shares her story from SXSW.
“It was quite the attraction. There wasn’t a woman who walked by (and lots of men too) who didn’t stop to see what it’s all about,” said Baat. Ranging from research to mailing lists, the organizations who participated provide a wide spectrum of tools to raise awareness for women in technology (or lack there of..).

Conversations on the topic of women in tech (both spontaneous and at the panels) addressed the entire pipeline — from teaching K-12 about creating technology (“Duh, it’s like tech for girls”) to finding out “What guys are doing to get more girls in tech”. Some were more useful than others, but at least it is clear that there is a discussion taking place. And many are involved in it! It was refreshing to see the collaboration by the different “women in tech” organizations.

Special thanks to Kaliya Hamlin for such a great initiative. Echoing the thoughts of Sharon Vosmek of Astia: We are all a part of a movement. No one is going to move the needle alone. We need to work with each other to get big results.

Women 2.0 was at SXSW March 12th – 16th, 2010 in booth #219 as part of Women Techies United. Booth occupants were reps from the Anita Borg Institute, Astia, DevChix, Digital Sistas, LinuxChix, NCWIT, She’s Geeky, Women Who Tech and Girls in Tech.

Women (and their startups) attending SXSW:

Cathy Edwards (CTO, Chomp)
Social app discovery!
Alexa Andrzejewski (Founder & CEO, Foodspotting)
Because sometimes you want a dish, not the restaurant!
Babette Pepaj (Founder & CEO, Bakespace)
A community of recipes!
Susan Wu (Co-Founder & CEO, Ohai)
Massively multiplayer games for everyone!
Maria Ly (Co-Founder, Skimble)
Track your active life — Watch the Skimble video!
Poornima Vijayashanker (Founder & CEO, BizeeBee)
Software for small businesses — Watch the BizeeBee video!

Events Women 2.0 attended at SXSW:

The SXSW Street Food Scavenger Hunt on Saturday, March 13th (11am – 3pm at Brush Square Park)
Come meet FoodSpotting, a mobile startup founded by Alexa Andrzejewski from the Women 2.0 community and a “Jumpstart Your Startup” alumni!

Bumpin Up: Has the Glass Ceiling Ever Smacked You in the Butt?” on March 13th (11am at Hilton E)
Come meet Allyson Kapin, Susan Mernit, Charlene Li, and Deborah Schultz who are leading the session!

Piryxtopia 2010 on Saturday, March 13th (9pm at SpeakEasy)
Women 2.0 is a partner for a fundraiser with the mission of raising 10k for Haiti reconstruction efforts!

VC Reverse Pitch on Sunday, March 14th (9pm at unpublished location)
Women 2.0 will be attending the sold-out event!

The Life Graph: You Are Your Location on Monday, March 15th (12:30pm at Hilton K)
Come meet Clara Shih, Founder of Hearsay Labs and Author of The Facebook Era or at her book signing on Monday, March 15th (3:20pm at South By Bookstore)!

Social Games Level Up! Beyond Farmville and WoW on Monday, March 15th (5pm at 6AB)
Come meet Susan Wu, Co-Founder & CEO of Ohai!



The Switch Editorial Team.

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