By Elissa Rose (Assistant Editor, Women 2.0)
This week at the Grace Hopper Celebration of Women in Computing, there was a panel titled “What if you could create a startup?” The panel was made up of women, one of which was a Partner at the VC firm Andreessen Horowitz. She said, as paraphrased by Forbes, “she thinks that women should work on things they are naturally gifted at, and she believes shopping is one of them.”
Here at Women 2.0, we believe the best response is to give some notable counter-examples to her assertion. The following are naturally gifted female founders doing what they’re best at and making money doing it — and none are limited to the pink ghetto.

A former product manager and engineer, Annie co-founded Lolapps, now part of 6waves Lolapps, is a leading social games developer and publisher of social and mobile games. Follow her on Twitter at @lolapps.

The New York Times calls this Cal grad “one of the most powerful female executives in technology whom you have never heard of”. She built HTC’s relationship with Google for the first Android-based cell phone, and the rest is history. Follow her company at @htc.

Jenn is the co-founder and CEO at Metamoki, a social gaming startup. Their first mobile title, Wildlings, which was recently featured by Apple and is currently in the top 25 Free games in the appstore. Follow her startup at @metamoki.

Former software engineer Leah is the founder of TaskRabbit, the service that makes anyone your minion for a fee you both agree on. Leah is an efficiency fiend with math and CS degree. TaskRabbit has raised $5M Series A. Follow her on Twitter at @labusque.

Mary Lou Jepsen founded Pixel Qi in 2008 to bring One Laptop Per Child‘s display and power management innovations to the commercial market. Previously, she co-founded MicroDisplay and served as its CTO for 8 years. Follow her startup on Twitter at @pixelqi.

Michelle Zatlyn is the co-founder and Head of User Experience at CloudFlare. Prior to CloudFlare, she worked at Google and Toshiba, and launched two successful startups. Follow her on Twitter at @zatlyn.
Editor’s note: Got a question for our guest blogger? Leave a message in the comments below.


