10/02/13 | Uncategorized

Announcing the Fourth Pitch Finalist!

Congrats to Aashi Vel and Steph Lawrence, co-founders of Traveling Spoon, the latest finalist to be announced for our upcoming PITCH Competition.

By Jessica Schimm (Assistant Editor, Women 2.0)

Our online judges have been busy reviewing all of the PITCH applications, with our conference now just weeks away. PITCH Finalists will be competing on stage for prize packages that would make any entrepreneur swoon, -including a prize meeting with AngelLists’ Million Dollar Man Kevin Rose.

Today we are excited to announce our fourth PITCH Finalist Traveling Spoon, an app focused on food and culture, co-founded by Aashi Vel and Steph Lawrence. The app is great for travelers and foodies as it connects people with authentic home-made meals while they are traveling. Traveling Spoon came about as a result of passion the two women have for authentic food and meaningful travel while getting their MBAs at UC Berkeley’s Haas business school.

We can’t wait to hear more about the app that is bridging together cultures at the conference. Watch them pitch live and get feedback from top-shelf investors!

Company Description


Traveling Spoon is an online marketplace that connects travelers with vetted, local and authentic food experiences – from homemade meals to cooking classes – in people’s homes around the world. Traveling Spoon creates an alternative to traditional restaurant experiences that truly allows travelers to experience local culture and cuisine around the globe. It provides travelers with meaningful experiences and cultural exchange, and local hosts the opportunity to interact with travelers from all over while making an income.

Founder Bios

AashiVelAashi is a food and travel enthusiast with a deep passion for creative problem-solving and culinary innovation. Aashi brings 11 years of experience as a design professional. Her expertise in user-centered research, and experience in product development enables her to transform consumer insights into marketable products. A patent holder, Aashi has designed products that have received the IDEA, Good Buy, and Institute of Packaging Professionals awards. Aashi is a magna cum laude graduate of the Savannah College of Art & Design and received her MBA from Haas.

StephLawrenceSteph brings a background in marketing and business strategy and a depth of experience in the social sector, where she spent five years as a non-profit consultant focusing on emerging markets. She has launched a number of successful websites and marketing campaigns, most recently working with Alice Waters and the Chez Panisse Foundation to develop their national rebranding campaign. An award-winning food blogger, Steph graduated with honors from Dartmouth College and received her MBA from Haas.

Which finalist are you most excited to hear more about in November?

Jess headshotJessica Schimm (@JessicaSchimm) is the assistant editor at Women 2.0. She is a recent graduate of San Francisco State where she earned a B.A. in journalism and was the editor-in-chief of SF State’s Her Campus chapter. She has a strong interest in women’s issues and writes about them on her blog Women Who Run San Francisco.



The Switch Editorial Team.

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