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Report: The Pandemic’s Effect on New Founders

In September 2020, Female Founders Alliance surveyed a diverse group of professional women and non-binary individuals with high likelihood of having entrepreneurial aspirations. 38% of the group identify as BIPOC and 5% use they/them pronouns. This is what we found.

Changes in employment

From our sample, during Covid19, the percent of stay-at-home parents increased four fold, while the percent of unemployed individuals looking for work tripled.

A decrease in entrepreneurship

Before the pandemic, 87% of our sample were somewhat or highly likely to leave their job and start a company. Six months later, 51% of them have delayed or completely scrapped these plans. The primary reason was finances – including the need for a steady paycheck and benefits, and the challenges raising capital for their company.

The huge pressure on moms

A fifth of respondents lost all or most of their childcare. 70% of those with school-aged children are now responsible for their remote learning. 45% are fully or mostly responsible for the additional workload brought on by the pandemic – even though most are still employed and living with a partner.

The silver lining

16% of those who had entrepreneurial aspirations (14% of all respondents) ended up starting a company in the past 6 months, sooner than they had been planning to. The majority of them did it because an opportunity came up that was too good to wait.

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