Below is a review of Leslie Ehm’s new book, Swagger: Unleash Everything You Are and Become Everything You Want.
Leslie has spoken with us before on how ambition can get in the way of your success. In this book, she identifies true swagger as it results from your ability to manifest who you really are and hold on to it in the face of all the psychological crap that will come for it every day. It’s part guidebook, part manifesto – and a little sweary.
We’ve included a short excerpt of the book as well. This review was completed by Maura Charles, Founder of Keep It Human.
Leslie Ehmโs Swagger is an inspirational guide to discovering (or re-discovering!) your unique authentic badass self. I came out of it with the knowledge of how to confidently go after what I want, while knowing that I donโt have all the answers as long as Iโm willing to learn and grow.
From the beginning I could tell that Ehmโs writing style would make it easy to absorb all the concepts she was detailing. Sheโs a gifted storyteller — using lots of real world examples — and is not afraid to drop an occasional F-bomb. And the short exercises that she incorporates throughout the book are actually useful and not just fluff as in so many other books in this genre.
Early in the book, Leslie’s story about being told she was โtoo muchโ is absolutely what resonated the most with me. As a kid and teenager, I was often told that I was too much and as a result felt like I had to dial it back all the time. But what I have since realized, and Swagger helped reinforce, is that being too much is really just being myself and playing big โ and thatโs what I actually need to be truly successful. When she said that the โbigโ parts of her were a gift, I knew I had found the book for me!
I also found the section on reclaiming your voice relatable. She describes how language is a powerful tool to connect with others in more authentic and memorable ways. A great tactic she shares is writing like you talk, which I have been trying to do myself for years so that I donโt sound like a corporate robot!

One of the best pieces of advice Ehm gives is about owning your power and taking up space in a room when youโre presenting. She suggests not putting a lot of information on your presentation slides and instead using your presence and your knowledge to really connect with your audience. I know when Iโve done this in the past those have been some of my best experiences with public speaking and feeling like a bonafide leader.
The book is lean on visual frameworks, which is great, because the concentric circle visuals the book does use are really helpful. They illustrate how your swagger blockers (the saboteurs that prevent you from becoming your most powerful self) prevent your swagger drivers (your truth, intention, and self-belief) from coming out and really help reinforce the messages from Ehmโs stories and exercises.
When Ehm wrote about insecurity and perceptions I felt like she had written the chapter just for me. โInsecurity is rarely about the challenge weโre about to take on โ itโs the history of self doubt that is the killer.โ The big aha! moment for me was the part about how humans crave knowing the outcome of a situation so much that even when odds are neutral our brains automatically go to the negative first. Learning to retrain your brain to have a positive automatic thought instead of a negative one helps you accept what is true instead of what youโre imagining to be true.
Overall, Swagger is a unique and inspired take on how to approach your own confidence to really find your mojo. There were some similarities with other books Iโve read and mindset shifting frameworks Iโve learned, but not so much that I didnโt feel like I was learning something fresh and new.
Some of my favorite lines from Swagger:
- โTo accept where weโve been gives us power to own where we are.โ
- โAuthenticity is more โhow do I adjust my hat?โ than going out to shop for a brand new one.โ
- โFor ambition to be legit, it should never come at the cost of your authenticity.โ
- โPain is not truth. Itโs haunted shadows and memories.โ
Excerpt from SWAGGER:
We are all born with physical quirks, nuances, and differentiators. Thatโs what makes the breadth of humanity so freakinโ gorgeous. Yet most of us develop a serious hate-on for the very things that make us memorable and unique. (Thanks, adolescence. You fully suck.) We believe weโre too tall, too big, or too small. Our skin is the โwrongโ color, our accent is โweirdโ or hard to understand. Our sexuality or gender identification makes us feel like a lonely castaway floating in a sea of โnormal.โ All the sh*t we cannot change becomes our burden when it could become our guiding light. As the great RuPaul says, โIf you canโt love yourself, how the hell you gonna love someone else?โ Iโd add to that, โAnd how the hell you gonna get others to love you?โย

Isnโt that what we all we wantโto be loved and accepted for who we are in all of our perfectly idiosyncratic glory? For the record, this concern for a persona of perfection never goes away. Apparently, when Oprah was nominated for an Academy Award for her brilliant work in The Color Purple, she almost didnโt attend the ceremony, and when she did, she actually hoped that she wouldnโt win because she was worried that she looked โtoo fatโ in her dress. Seriously. Oprah. Iโve seen this manifest in CEOs and interns alike. The physical unchangeable stuff of us can be a constant source of angst and self-loathing. We convince ourselves that if we look and sound perfect, we can fool others into believing that we are perfect. Except that we arenโt, and we canโt, and thereโs no such thing as perfection.
โNormalโ is an equivalent fallacy, not to mention boring as hell. Can you imagine what the other horses said when they first saw a unicorn? โWhat is that thing growing out of its head? Look away, Seabiscuit, look away!โ But thatโs just the thing. What makes a unicorn so irresistible and unforgettable is its differentiator. The lesson here is to embrace the physical yumminess that we canโt change and instead turn it into our swagger advantage!
Remember, there is no one ideal version of swagger. It doesnโt discriminate. And for the real you to shine, it has to be the real you, not some glossy manufactured version. Otherwise, whatโs point? Swagger means going beyond mere acceptance of all your quirks and idiosyncrasies into embracing and celebrating the crap out of them.
As Oscar Wilde said, โBe yourself. Everyone else is already taken.โ
