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Mother of Five Builds Tech Empire

Women 2.0 partners with Trep Life to present stories from dynamic female founders. This episode features Talia Mashiach, founder of Eved, an event commerce solution for meeting planners that's on its way to becoming a billion dollar company.

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7 Tips for Building Tech Without Building Tech

By Ellie Cachette
As one of several experts in product building I am often pitched ideas--app ideas, business ideas, startup ideas, “ It’s like the uber of XYZ!” Oddly enough some of the best and most disruptive app ideas I’ve heard are from non-technical people. One of the biggest complaints I hear is how people wish they were “more technical” or “knew how to program” but the truth is 70% of an idea can be fleshed out before any coding even happens. Sometimes if you have easy access to engineers (or code yourself) you may find that hours get lost building when there wasn’t a solid plan to begin with. While the concept of “build fast, fail faster” seems reasonable to most startups, why not just figure out the tech before making tech? Why not test demand and features before any coding takes place? (see also 5 Trends to Consider with App Ideas)

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3 Ways a Consultant Can Change Your Approach to Business

Launching a startup isn’t for the weak of stomach. Many startups celebrate their lax (or nonexistent) dress codes and their daily ping-pong rituals, but that’s a decoy; new enterprises face countless struggles, from founders without CEO experience to funding issues to growth that’s too fast — or, often, not fast enough.

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Planet of the Apps wants you (deadline Sept 21st)

PLANET OF THE APPS - Now Accepting Pitches (DEADLINE Sept 21st)The Apple-produced show PLANET OF THE APPS, featuring judges Will.i.am, Gary Vaynerchuk, Gwyneth Paltrow, and Jessica Alba, is accepting pitches.... and they've reached out to us to make sure they have plenty of Female Founders to choose from.