7 Tips for Designing Apps for Women

Hint: If you’re incorporating flowers, hearts or dolls, you might want to re-think your design. By Jennifer Aldoretta (Co-founder & CEO, Groove) This post originally appeared on the ThinkApps blog.  When my company Groove set out to build a period tracker, we knew...

How Customer Service Drove One Startup's Business Model

For young companies, top-notch customer support creates the most value. By Laura Behrens Wu (Founder & CEO, Shippo) This is part of a series from one of our How To Conference speakers. Laura Behrens Wu spoke on our panel How to Create Value with the Right Business...

How to Ask for a Raise

A tech veteran’s guide to asking for more money at established tech companies. By Jocelyn Goldfein (Angel Investor & Mentor) I’m here to demystify how employees of established tech companies should ask for raises. My blog has generally been targeted at...

7 Strategies to Maximize your Time in TechStars

What one founder learned during her time at TechStars. By Mamtha Banerjee (CEO & Founder, Magicflix) Applications are now open for the fall 2015 class at TechStars, a tech startup incubator that provides $118,000 in seed funding and intensive mentorship for 7-10...

4 Types of Customers and How Best to Market to Each of Them

Learn how your customers process new information. Then you’ll understand how to market to them. By Jeanine Blackwell (Founder, Create 6 Figure Courses) Think back to your favorite class in college. Was it organized around real-world projects, where you learned new...

Off to 500! Logistics of Leaving Your Family for 4 Months

How one founder handled the logistical challenges of leaving her family and team for four months.  By Nichole Montoya (Co-founder & CEO, Cheddar Up) This is part three in a series from one of our PITCH finalists documenting behind-the-scenes life at her growing...