Customer Acquisition Tips That Worked (and Didn’t)

Customer Acquisition Tips That Worked (and Didn’t)

The founder of ConsumerBell offers five battle-tested tips for acquiring customers. By Ellie Cachette (Founder & CEO, ConsumerBell)  Getting revenue is great, but until you reach a “Product Market Fit”, most of your customer acquisition experimentation is a...
A Gilt Groupe Alum’s Plan to Revamp the Wedding Registry

A Gilt Groupe Alum’s Plan to Revamp the Wedding Registry

The first-time CEO of Zola, which just landed venture backing to update a time-honored tradition, offers some advice for early-stage entrepreneurs. By Lorraine Sanders (Contributing Writer, Women 2.0) The love that leads to marriage should be boundless and beyond...

Tina Sharkey’s 5 Joy Factors

How can you put customers’ emotions to work for your brand? Tina Sharkey shares the results of her research on the topic.  By Jessica Stillman (Editor, Women 2.0) Eighteen months ago, when Tina Sharkey left BabyCenter, she put herself on a self-imposed...

Elaine Wherry: A Visual Guide for First Time Founders

Wherry’s how-to for founders took an unusual form — stories about typical scenarios in startup life and an audience-driven discussion of the mistakes within them.  By Jessica Stillman (Editor, Women 2.0) Of all the speakers that have so far graced the...
Jane Poynter on Becoming a Multi-Planetary Species

Jane Poynter on Becoming a Multi-Planetary Species

“Commercial space is no longer laughable. It’s inspirational.”  By Jessica Stillman (Editor, Women 2.0) We’re all familiar with biosphere one. It’s called earth. But only eight people have lived in biosphere two. Jayne Poynter was one of...
Changes to the Funding Landscape: A Primer

Changes to the Funding Landscape: A Primer

Fundraising used to be expensive and opaque, according to our panel, but times have definitely changed.  By Jessica Stillman (Editor, Women 2.0) From the Women 2.0 stage this afternoon Jeff Clavier of SoftTechVC offered a brief primer on the changes over the last five...
Don’t Drown in Data: Advice From Google

Don’t Drown in Data: Advice From Google

With all the noise in the world, how do you actually make day-to-day decisions using data? Bridgette Beam from Google for Entrepreneurs has tips.  By Jessica Stillman (Editor, Women 2.0) With all the noise in the world, how do you actually make day-to-day decisions...
Kay Koplovitz: Curiosity Powered My Career

Kay Koplovitz: Curiosity Powered My Career

Kay Koplovitz urged the audience to be open to learning new things, and revealed which tech sectors excite her the most.  By Jessica Stillman (Editor, Women 2.0) Just now on the Women 2.0 stage, USA Network and Syfy Channel founder Kay Koplovitz took the audience on a...