Poshmark’s Offline Strategy For Building A Mobile Audience

5 August 2013 | Videos

You already know you need an online audience for your startup. To create a strong one, try building community offline for a change. By Lorraine Sanders (Contributing Writer, Women 2.0) In our increasingly mobile world, here’s a counter-intuitive but all-too-common...

10 Ways to Make Your Video Go Viral on YouTube

5 August 2013 | OOO

A designer whose YouTube video was viewed more than 3 million times shares her secrets to creating viral content. By Karen X. Cheng (Designer, Exec) I almost didn’t write this post. Because I wanted to keep the magic behind my viral video to myself. Because of my ego....

Female Founders to Watch: Apps for Your Wedding

2 August 2013 | OOO

We’re well into wedding season. Here are a few female founders that are making the process of planning and organizing your big day a little bit easier.  By Jessica Schimm (Assistant Editor, Women 2.0) With so many details to keep track of and sort, planning...

5 Must-Haves for Work-Life Balance

2 August 2013 | OOO

Unless these five conditions are met you’re not going to strike a work-life balance that’s right for you. By Elizabeth Grace Saunders (Founder & CEO, Real Life E®)  As a time coach, I talk to people who want to live a more balanced life on a daily...

Why Girls Are Not Attracted to Tech Careers

1 August 2013 | OOO

A female software engineer at Google talks about the forces pushing young girls away from STEM — and what she’s doing to fight back. By Ira Pramanick (Software Engineer, Google) My daughter participated in her school’s science fair for the first time...

Is a Bit of Culture Shock Good for a Startup?

1 August 2013 | Uncategorized

How an Orthodox Israeli woman went from a small-town online shoe retailer to a high-tech startup, and what she learned about diversity along the way.  By Becky Levine (Co-founder, Bemooi) Sometimes creating a business is anything but predictable. You put together a...