Discipline Is Overrated

25 July 2013 | OOO

Are you sure you want more discipline? Because maybe instead, you should quit. By Karen X. Cheng (Designer, Exec) Wait — I’m telling you to give up? Yeah. It’s okay to quit. Yo-Yo Ma’s first instrument wasn’t cello. He actually started with violin — and he wasn’t good...

The Modern Marketing Pyramid for Women Entrepreneurs

24 July 2013 | Uncategorized

The president of Sterling Marketing Group explains how to break up your marketing plan into three simple phases.  By Karen Leland (President, Sterling Marketing Group) Recently I had the opportunity to speak to Watermark’s Enterprising Entrepreneur community in Palo...

To Become an Entrepreneur, Get Rid of Your TV

24 July 2013 | OOO

“The TV had filled our lives with noise. In the silence, we could hear our thoughts,” writes one founder. By Unmana Datta (Co-founder, Markitty) I tell everyone who asks: my husband and I would not have started our business if we hadn’t gotten rid of our...

Launching a Kickstarter Campaign? Read This First

24 July 2013 | Uncategorized

How can you get the most out of a Kickstarter campaign? And when it’s over, what next? Take it from a founder who’s been there. By Lorraine Sanders (Contributing writer, Women 2.0)  Photo by Milla Teittinen via Polka Dot Cookie. There’s obvious allure to raising your...

3 Easy Ways to Increase Your Productivity

23 July 2013 | OOO

Learn how to get the most out of your day by charting your personal energy cycle and focusing on your ultradian rhythm.  By Lisa Nicole Bell (Founder & CEO, Inspired Life Media Group) For years, achievers have tried to crack the productivity code. The idea of...

Is Most Marketing to Women All Wrong?

23 July 2013 | OOO

An ex-frat boy says his research upends the conventional wisdom on marketing to women. Do we believe him? By Jessica Stillman (Editor, Women 2.0) What do women want? The hoary, old joke that this is an incredibly difficult question to answer has launched at least one...