Augmented Reality: Changing The Face Of Marketing

Augmented Reality: Changing The Face Of Marketing

Augmented reality can make shopping that much more interactive — and easier. By Ayesha Mathews-Wadhwa (Founder & Creative Director, PixInk) If your world is feeling small, try augmented reality on for size. From mobile apps to video games and so much more, this...
Partner event: AppNation III Conference

Partner event: AppNation III Conference

Did you know? A typical US mobile device contains 18 apps. 10% of adult cell phone users have downloaded an app within the past week. 20% of those under age 30. 8 in 10 Americans own two or more mobile devices. Mobile advertising will cross the $1B mark in 2011 on its...
Apps Are Just Little Websites in Cheap Fur Coats

Apps Are Just Little Websites in Cheap Fur Coats

By Ellen Beldner (Director of User Experience, Groupon) While on the London Underground I saw a poster advertising Potiche, a movie starring Catherine Deneuve, who I think is the bees’ knees. I made a note to myself to research it when I got back to WiFi. Back...