One founder explains how to transform your passion into your livelihood. By Sarah Adler (Founder, Simply Real Health) As I write this, it’s approximately 8:00 p.m. on a Wednesday night. Exactly one week before my passion project, one year in the making, my first...
No marketing budget? No problem. Harness the power of email to reach hundreds and thousands of users. By Gillian Morris (Co-founder & CEO, Hitlist) First thing I need to say: there is no single thing that will get your app to 200,000 downloads with no marketing...
If you want your launch to succeed, you have to go your own way. By Melissa Anzman (Executive Coach and Launch Coachsultant) This post originally appeared on Launch Yourself. We’ve all seen it happen. Maybe you’ve even done it yourself. You see someone else, maybe...
It’s time for some straight-talking. What do you actually do and what are you offering your audience? By Brandy Alexander-Wimberly (Digital Strategist, Interrupt) Do your company talking points make it clear to your target audience exactly how your product or...
When it comes to brands, Millennials are demanding but they’re also loyal, so step up, engage and excite them. By Amanda Slavin (Founder, CatalystCreativ) While it’s easy to overgeneralize what Millennials want, mobile and entrepreneurial-minded young leaders...
