35% of consumer purchasing decisions are made from the third screen: mobile devices. By Ayesha Mathews-Wadhwa (Founder & Creative Director, PixInk) You don’t have to be a designer to understand that consumers are drawn to packaging; however, there’s much more to...
Themeparks, cruise ships, Las Vegas – they’re all successful for one reason: continuity. Come to Brandland, A New Themepark (April 26, 2012 in San Francisco) featuring Ayesha Mathews-Wadhwa, Sally Thornton and Michael Moon in a discussion on love, brand, vision and...
QR Codes, SMS and Near Field Communication (NFC) are sure to shape the future of mobile couponing. By Ayesha Mathews-Wadhwa (Founder & Creative Director, PixInk) Consumers love a good find. In 2011, US consumers saved more than $4.6 billion using coupons, which is...