Who doesn’t want royal, repeat customers? By Danielle Brown (VP of Marketing, Points) Nearly every company depends on repeat business. Getting customers to visit your business or site once is great. But getting them to come back again and again is critical....
Mobile loyalty programs will likely continue to boom as more people embrace mobile devices. They want to reap rewards and connect with the brands they like, and these programs enable them to do just that. By Ayesha Mathews-Wadhwa (Founder & Creative Director,...