Increasingly customers shopping online want to know the history behind a product, not just its specifications and price, so tell them a good story. By Ali Price (Co-founder & CEO, Lydali) In today’s retail landscape, storytelling is not something that comes up...
For New York-based startup Bib + Tuck, taking a brand to the next level may mean losing a customer or two in the process. And that’s okay. By Lorraine Sanders (Contributing Writer, Women 2.0) Being all things to all people may be an excellent strategy for Amazon, but...
Fashion ecommerce startup Cuyana aims to succeed by streamlining its own operations, as well as women’s closets. Today the female-founded company is announcing $1.7 million in funding to help achieve its vision. By Lorraine Sanders (Contributing Writer, Women 2.0)...
Based on the success of businesses like Rent the Runway and Bag Borrow or Steal, Fashion Forward Maternity allows women to rent $100-200 designer clothes for $23.50 a month, with shipping included (both ways). By Sramana Mitra (Founder, One Million By One Million)...
