Leah Busque: How To Market To Women Without Losing Men

Revamping the TaskRabbit site to cater to women but continue to court men. By E.B. Boyd (Silicon Valley Reporter, Fast Company) Whenever TaskRabbit got press, lots of young, professional men signed up. But regular users of the site – which connects members with...
Investing In Women – And Not Just In The Abstract

Investing In Women – And Not Just In The Abstract

Some firms are giving investors the option to invest in companies that promote gender equality. By Alice Korngold (Blogger, Fast Company) You can probably name the CEOs of many global corporations – but you might not be able to name the people who serve on the...