Culture is Hard: 5 Ways to Own It

“Culture is not a ‘nice-to-have.’ It’s not soft. In fact, it’s quite hard,” writes Indiegogo founder Danae Ringelmann, who offers five pieces of advice for founders.  By Danae Ringelmann (Co-founder, Indiegogo) I love attending startup...

Women Entrepreneurs, Get Ready for the Exponential Age

Three billion new minds are coming online ready to learn, engage, contribute. What does that mean for female founders? By Carol Realini (Serial Entrepreneur & World Economic Forum Technology Pioneer) Great entrepreneurs build companies with the future in mind. So...

What Is Culture?

The co-founder of Meebo (acquired by Google) on the three questions you need to answer to understand your startup’s culture.   By Elaine Wherry (Co-founder & CXO, Meebo) A few months ago, I was talking with a leader of a team that had tripled that year....
Agile Marketing: How to Start Marketing Pre-Launch

Agile Marketing: How to Start Marketing Pre-Launch

  Launching a new product or feature is certainly a race best known as “GTM” or Go-to-Market, but so often the focus is on the product itself and the marketing of the product or ‘market penetration’ seen as an afterthought or something planned toward the end....
“Just” Say No

“Just” Say No

  Tech veteran Ellen Leanse to female founders: Stop adding “just” and start adding impact.  A few months into the three-plus years I spent at Eastwick, a Silicon Valley tech strategic communications agency, I noticed something: the frequency with...