How to Ensure Your Marketing Campaign Is a Train Wreck

Want journalists to thoroughly ignore your marketing campaign? Just ignore their needs. By Jessica Stillman (Editor, Women 2.0) You’ve got a great product. Now all you need is for people to actually know it exists. Sounds like a job for the press. But how can...

Workstyles: How Do Men and Women Differ? (Infographic)

A visual representation of how the genders differ when it comes to getting stuff done. By Jessica Stillman (Editor, Women 2.0) When it comes to productivity, motivation and delegation, do men and women take different approaches? Yup, argues this infographic from...

VCs to Women: Please Apply!

Two years ago, venture capital firm OATV bemoaned the lack of female applicants for an open associate position. A tweet today indicates things haven’t changed much. What’s stopping female applicants? By Jessica Stillman (Editor, Women 2.0) When an...