The problem is not so much whether entrepreneurs do the work themselves or have someone else do it for them: it’s whether they’re really, truly capable of listening to the outcome even when it doesn’t agree with their vision of the world. By Ellen...
Jane’s team then had a similar conversation with other customers and potential customers. The product team gladly put the much smaller Feature X, minus the expensive live video feature, onto their product roadmap. They also left out a few other parts of Feature X that...
We think too much about our own products to be able to truly understand what a new user experiences. By Laura Klein (Principal, Users Know) This is not an earth shattering revelation. Think of it more as a friendly reminder that even people who have been doing UX for...
Some common questions about UX and how to get answers directly from users. By Laura Klein (Principal, Users Know) When I’m talking with startups, they frequently ask me all sorts of questions. I imagine that they’re probably really disappointed when I respond with a...
By Laura Klein (Principal, Users Know) In our second installment of Fucking Ship It Already, we deal with a common problem for startups: shitty products. Look, I know that building a product with one or two engineers and no money is tough. As an entrepreneur, you...