When it comes to brands, Millennials are demanding but they’re also loyal, so step up, engage and excite them. By Amanda Slavin (Founder, CatalystCreativ) While it’s easy to overgeneralize what Millennials want, mobile and entrepreneurial-minded young leaders...
Your way to marketing success in three steps as outlined by MatterMark CEO & co-founder. By Ayesha Rizvi (Multimedia & Editorial Assistant, Women 2.0) Our fourth video of our HowTo video series is out and it’s all about getting rejected at scale. While that...
Three little words: Know your audience. Here’s how to identify your intended customers and market to them specifically. By Judy Hume (Co-founder, Fresh Canteen) One of the biggest hurdles to successfully launching a new business is deciding who you’ll market...
Crowdfunding is proving increasingly popular and effective when it comes to startup investment. Follow these steps to maximize your campaign’s chances of success. By Dana Ostomel (Founder & Chief Gifting Officer, Deposit a Gift) Crowdfunding is a great way to...
Launching a new product or feature is certainly a race best known as “GTM” or Go-to-Market, but so often the focus is on the product itself and the marketing of the product or ‘market penetration’ seen as an afterthought or something planned toward the end....