It’s time to start thinking big. Thanks to e-commerce, the world really is your oyster. By Stephanie McLean (Founder, Trendy Treat) It’s 12 p.m. and I’ve already had a call with a designer in Ethiopia to discuss strategy and new product lines, a...
Discover how four founders were inspired by their needs and wants as parents to create three thriving e-commerce sites. By Sramana Mitra (Founder, One Million by One Million) The e-commerce model of business allows entrepreneurs to have greater flexibility in their...
Three little words: Know your audience. Here’s how to identify your intended customers and market to them specifically. By Judy Hume (Co-founder, Fresh Canteen) One of the biggest hurdles to successfully launching a new business is deciding who you’ll market...