You can elevate the voices of women leading for-profit social ventures. By Betsy Mikel (Editor, Women 2.0) In funding women-founded startups, there’s a hugely untapped group of potential investors who have enormous power to change the game. “The dynamics is all too...
L’Oréal USA wants to support female-founded tech startups in the beauty biz. By Betsy Mikel (Editor, Women 2.0) If your startup is tackling a tough problem in beauty, here’s a contest that could mean big things for your company. L’Oréal USA has just opened...
What’s the difference between a great survey and a not-so-great one? By Betsy Mikel (Women 2.0, Editor) It’s unlikely that you’ve got a massive research budget. Well, to be perfectly honest… when you’ve got employees, rent, hosting fees and other bills to pay,...
Want to attract more working moms to your startup? Offer the right benefits. By Betsy Mikel (Women 2.0, Editor) When it comes to Silicon Valley perks, first there’s the make-life-easier stuff: Dry cleaning, free food, valet parking and the like. Then there’s a whole...
What would a “Work Like a Woman” campaign entail? By Katie Jansen (VP of Corporate Marketing, AppLovin) “Can you run and get coffee for everyone?” Often the only woman in a meeting, the question haunts me. It seems to transcend my position and seniority....