4 Smart Survey Strategies That Spark Insightful Results

4 Smart Survey Strategies That Spark Insightful Results

What’s the difference between a great survey and a not-so-great one? By Betsy Mikel (Women 2.0, Editor) It’s unlikely that you’ve got a massive research budget. Well, to be perfectly honest… when you’ve got employees, rent, hosting fees and other bills to pay,...
4 Smart Survey Strategies That Spark Insightful Results

Which Company Benefits Appeal Most to Working Moms?

Want to attract more working moms to your startup? Offer the right benefits. By Betsy Mikel (Women 2.0, Editor) When it comes to Silicon Valley perks, first there’s the make-life-easier stuff: Dry cleaning, free food, valet parking and the like. Then there’s a whole...
Run Like a Girl? Work Like a Woman?

Run Like a Girl? Work Like a Woman?

What would a “Work Like a Woman” campaign entail? By Katie Jansen (VP of Corporate Marketing, AppLovin) “Can you run and get coffee for everyone?” Often the only woman in a meeting, the question haunts me. It seems to transcend my position and seniority....