Selling Your Product Means Selling A Story

  In our content driven world, marketing expert Jennifer Aaker believes a good story will get you closer to your business and career goals. By Rachel Lehmann-Haupt (Editor, Women 2.0) Have you ever noticed that the best founders and CEOs always have a dramatic...
SkinnyScoop Powers Social Curation Platform

SkinnyScoop Powers Social Curation Platform

By Eden Godsoe (Co-Founder & CEO, SkinnyScoop) I was not one of those women who always knew she would be an entrepreneur. Around the time I became pregnant with my first child, I began looking into the dynamics of female purchase power and how women influence one...
Former Facebook Engineer Launches EduTech Startup Piazza

Former Facebook Engineer Launches EduTech Startup Piazza

By Pooja Sankar (Founder & CEO, Piazza) As a teenager, I never went outside alone, spoke to a boy other than my brother, or wore jeans or a short skirt. I came of age in Patna, India and that was the way it was. To say I was naïve or sheltered misses how...