Mother of Five Builds Tech Empire

Mother of Five Builds Tech Empire

Women 2.0 partners with Trep Life to present stories from dynamic female founders. This episode features Talia Mashiach, founder of Eved, an event commerce solution for meeting planners that’s on its way to becoming a billion dollar company.Trep Life’s...

Using Personas to Anticipate Customer Needs

By: Sabrina Parsons, CEO of Palo Alto Software The power of the imagination is immense. As children, we loved to play as fictional characters, and as adults, we can channel that same imagination towards business to envision a customer persona. As a business owner,...

Founders to Watch: Evolving Communities Online

Check out these founders and their startups taking social media to new levels. By Ayesha Rizvi (Editorial Intern, Women 2.o) Despite some unsettling theories of how social media is making us more anti-social or unintelligent as mentioned in this article published in...