Everyone strives for work/life balance, especially parents. The president of UrbanSitter shares her experiences. By Jessica Steel (President, UrbanSitter) The phrase “Work-life balance is more like a pendulum than a level” had long been a career mantra of mine. It...
The founder of UrbanSitter calls on fellow entrepreneurs to support other women in the industry by “becoming their village.” By Lynn Perkins (CEO & Founder, UrbanSitter) Lately, there’s been a lot of talk about gender bias in the startup community and...
The babysitting startup caps a string of successes by nabbing Jessica Steel as President. By Jessica Stillman (Editor, Women 2.0) UrbanSitter is on a roll. And why not? Angel investor (and mom) Joanne Wilson called the company — a sort of OpenTable for...
One startup’s early-stage success in building a user base made up of moms reveals important lessons about this sought-after, yet often misunderstood, audience. By Lorraine Sanders (Contributing Writer, Women 2.0) It’s not difficult to figure out that moms are a...
Raising kids is hard. The recent MamaBear Family Tech Conference spotlighted founders who are using tech to make it easier, including these incredible women. By Jessica Stillman (Editor, Women 2.0) Tech has revolutionized our work lives, our leisure, our...