Tips & Tricks: Five Fun Ways To Ruin Your Startup
By Laura Klein (Principal, Users Know) So, you’re interested in ruining your startup. At least, that’s what it seems like based on a lot of decisions I see some companies making. Let’s talk about some of those terrible decisions that really hurt startups. #1 —...
Know Your Users: Quantitative Research VS. Qualitative Research
By Laura Klein (Principal, Users Know) I have written about qualitative vs quantitative research before, but I still get a lot of questions about it. To answer some of those questions, I want to do a bit of a deeper dive here and give a few examples to help startups...
Prioritizing Startup Projects: Stop Worrying About The Cupholders!
By Laura Klein (Principal, Users Know) Every startup I’ve ever talked to has too few resources. Programmers, money, marketing…you name it, startups don’t have enough of it. When you don’t have enough resources, prioritization becomes even more important. You...