Investing in Seed Stage Consumer Tech startups, with a focus on underserved markets and the advancement of Women’s Health, Education, Parenting, Fintech, Media and Entertainment.

Location: Los Angeles

Best piece of investment advice: The goal is not to be successful, the goal is to be valuable. Once you’re valuable, instead of chasing success it will attract itself to you.

Fun fact: As of 2012, Assia became the first woman and youngest board member in 120+ year history of the Juventus Football Club in Italy.