We felt like little fish in a very big pond, so we took these steps to compete with the big players. By Katie Robins (Spokesperson, KickDish) Approaching the food industry with many already established apps was daunting to say the least. With well-recognized apps like...
An interview with Alison Groves about how Zapier helps companies automate their marketing. By Clark Buckner (Content Marketer & New Media Strategist, TechnologyAdvice.com) Alison Groves was once part of the marketing team at Zapier before recently moving to lead...
It’s time for some straight-talking. What do you actually do and what are you offering your audience? By Brandy Alexander-Wimberly (Digital Strategist, Interrupt) Do your company talking points make it clear to your target audience exactly how your product or...
If you want to build a loyal, engaged community of followers, you’ve got to create awesome content and target it wisely. By Tatiana Parent (Founder, Roadtrippers) Social media is NOT about traffic (for us) — it’’s all about building relationships and a...
You planned, you launched… you crashed. What went wrong? By Melissa Anzman (Certified Executive Coach & Launch Coachsultant) September and October are well-known launch months – you probably noticed your inboxes flooded with offers from everyone under the sun and...
