3 Steps to Transform Your Passion Into Product

28 July 2014 | Uncategorized

The founder of GoldieBlox offers three important lessons she’s learned on her startup journey thus far. By Debbie Sterling (CEO & Founder, GoldieBlox) Like most new college students, I entered my freshman year majoring in “undecided.” When...

GoldieBlox, Helping Girls Channel Their Inner Engineer

4 July 2014 | Uncategorized

Toy industry execs told Debbie Sterling that construction toys for girls don’t sell. But her GoldieBlox line of building kits proved them all wrong. By Donna Fenn (Contributing Editor, Inc.com) This story first appeared on Inc.com. When Debbie Sterling’s...
Why Don’t More Girls Become Engineers: Dumb Toys

Why Don’t More Girls Become Engineers: Dumb Toys

20 November 2013 | OOO

GoldieBlox lights up the internet with an awesome commercial offering a fun alternative to the endless stream of pink princess toys for girls. By Jessica Stillman (Editor, Women 2.0) What stops more women from getting interested in STEM careers? It’s certainly not...