GoldieBlox is at it Again with New Princess Bashing PSA

9 April 2014 | Videos

On Equal Pay Day, GoldieBlox launches a “this is your brain on engineering” commercial to promote its girl-focused toys that inspire a future in STEM. By Betsy Mikel (Editor, Women 2.0) You may remember that GoldieBlox lit up the Internet last November with their...
What Got Us Talking at Women 2.0 This Week

What Got Us Talking at Women 2.0 This Week

7 February 2014 | OOO

This week’s reading guide includes both good and bad news about women on boards, fundraising tips, and a post comparing the current startup era to the Gold Rush. By Jessica Stillman (Editor, Women 2.0) Our next conference is less than a week away and we’re incredibly...
Girl Power: The Next Generation of Women in Tech

Girl Power: The Next Generation of Women in Tech

2 February 2014 | Uncategorized

Although tech is still a male-dominated industry, more and more women and girl coders are making inroads and paving the way for others to follow. By Donna Fenn (Content Creator, Speaker & Consultant, Alpha Dogs Media Group) This article originally appeared...
Why Don’t More Girls Become Engineers: Dumb Toys

Why Don’t More Girls Become Engineers: Dumb Toys

20 November 2013 | OOO

GoldieBlox lights up the internet with an awesome commercial offering a fun alternative to the endless stream of pink princess toys for girls. By Jessica Stillman (Editor, Women 2.0) What stops more women from getting interested in STEM careers? It’s certainly not...