How Your Startup Can Triple Its Growth in a Year

Lessons from Shoes of Prey co-founder Jodie Fox include being media-savvy, publicly visible and ready to run miles in heels. By Lorraine Sanders (Contributing Writer, Women 2.0) Growing your company can be painful. Just ask Jodie Fox, who recently stepped into a pair...

Poshmark’s Offline Strategy For Building A Mobile Audience

You already know you need an online audience for your startup. To create a strong one, try building community offline for a change. By Lorraine Sanders (Contributing Writer, Women 2.0) In our increasingly mobile world, here’s a counter-intuitive but all-too-common...

Launching a Kickstarter Campaign? Read This First

How can you get the most out of a Kickstarter campaign? And when it’s over, what next? Take it from a founder who’s been there. By Lorraine Sanders (Contributing writer, Women 2.0)  Photo by Milla Teittinen via Polka Dot Cookie. There’s obvious allure to raising your...

So You Think You’re Ready to Quit Your Job for Your Startup?

Knowing when to quit a full-time job for the startup you’re feverishly building on the side is tough. Even harder: getting out gracefully. Here’s one way to do it right. By Lorraine Sanders (Contributing Writer, Women 2.0) For Ali Price, walking away from a...